American actress and model Madison Pettis has been announced as the face of American Eagle Outfitters 2016 campaign, in association with the charity Rock the Vote.

The charity encourages young people to vote, and the brand has released unisex t-shirts with 100% of the profits going towards the charity. Pettis commented 'I'm proud to be a newly registered voter, so I'm excited for this opportunity to work with American Eagle Outfitters and Rock the Vote to motivate and inspire Millennials like me to get involved and make sure our voices are heard this November. This is such an important election with so much at stake - issues that affect our daily lives right now - and also our future. We can't afford to sit this one out. If we all come together and use the power of our vote, we have the ability to determine our own futures'.